Course Description
Media planning function and theory. Emphasis will be on understanding and evaluating media theory and media for use in advertising and marketing communication programs.
Athena Title
ADV MEDIA PLANNING
Prerequisite
JRMC 8100 and permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Contact the instructor for specific course objectives and learning outcomes.
Topical Outline
Contact the instructor for topical outline for this course.
Syllabus
Public CV