Course Description
Nature, scope, and techniques of advertising and public relations research, with emphasis on consumer markets, public, media audiences, and message effects.
Athena Title
Advertising and PR Research
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Nature, scope, and techniques of advertising and public relations research, with emphasis on consumer markets, public, media audiences, and message effects.
Topical Outline
Nature, scope, and techniques of advertising and public relations research, with emphasis on consumer markets, public, media audiences, and message effects.
Syllabus
Public CV