Course Description
Exploration of different approaches to understanding and studying the management, behavior, and performance of media and mass communication organizations. Focuses on the application of management theory to the study of media and mass communication organizations, and the current state of research in the area.
Athena Title
MEDIA MANAGEMENT
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
The course will help students understand how internal and external factors influence management decisions in media organizations and how those decisions affect the functioning of media markets, industries and organizations. Students will become familiar with the primary theoretical and methodological approaches used to study media and mass communications organizations and current research in the field.
Topical Outline
Historical development of media management research Effects of regulation, law and policy on media/mass communication organizational behavior Strategic management theory and application Structural theories and structural effects on media/mass communication organizational behavior Transnational management theory and application to media/mass communication organizations Programming and information product management theory Theories of technology, diffusion, creativity and innovation management as applied to media/mass communication organizations and information product development Organizational, national and professional culture and its application to understanding media/mass communication organizational behavior Human relations, personnel, and labor force theory and research in media/mass communication industries Current issues and future trends in media/mass communication management research
Syllabus
Public CV