Course Description
Provides an advanced study of graphic design, building from skills acquired in Graphic Communications, with greater emphasis on design literacy. Students will be expected to articulate the concepts and strategies that guide their design decisions and how their designs best communicate a message to a target audience. Not only will students learn advanced design software programs, but they will also be expected to use them in greater depth.
Athena Title
Adv Graphics of Communication
Prerequisite
ADPR 3520 and (ADPR 3100 or ADPR 3850) and permission of department
Grading System
A - F (Traditional)
Course Objectives
• To gain advanced skills in photo manipulation by completing projects requiring a greater level of expertise than achieved in Graphic Communications. • To obtain an in-depth knowledge of visual literacy through the application of design and typography principles and color theory. • To gain knowledge of print production procedure. • To become more proficient in both page layout and drawing software while working both individually and collaborating as a team member on assignments.
Topical Outline
Week 1: Software tutorials; team meetings for group projects Week 2: Software tutorials Week 3: Lecture: Building Logos Week 4: Lab—designing logos Week 5: Guest speaker—Graphic Design Freelancing; lab Week 6: Team meetings for logos; Logo presentations to clients Week 7: Lab—designing greeting cards Week 8: Lab—designing greeting cards Week 9: Guest speaker—Careers in Graphic Design; lab Week 10: Lecture: Advertising Design; lab Week 11: Software tutorials Week 12: Software tutorials; lab Week 13: Lab—designing Advertising Campaign Week 14: Lab Week 15: Lab Week 16: Portfolio Presentations