Course Description
Multi-disciplinary approach to the exploration of the management of innovative projects in incumbent companies. The course will provide participants with frameworks and tools they can apply to enhance their abilities to manage the development and implementation of new ideas for business results. This topic will be approached from a global and process perspective.
Athena Title
Innovation Management
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
-To expose students to global innovation management trends -To provide the student with an understanding of the problems and challenges facing companies in the decades ahead and understating the innovation methodology -To understand the process by which business ideas are developed and implemented
Topical Outline
The following topics are covered in this course: Innovation imperative Sensing for new business insights (Products and Services) Decoding opportunity areas Creation of new concepts Business model innovation Design innovation Concept selection Value capture Making innovation systemic in organizations