Course Description
Provides students with innovation frameworks and tools and practical experience in their use. Student teams will develop innovative solutions for real-world business projects and implementation proposals for the sponsoring company.
Athena Title
Innovative Business Projects
Prerequisite
MARK 7510 and FINA 7010
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
-Students will formulate high impact, “real-world” professional learning opportunities where they can apply management frameworks as consultants for real companies. -Students will develop innovative thinking, effective communication and sound decision-making, nurturing thought leadership, and creating a vibrant hub for business knowledge and application in the field.
Topical Outline
The following topics are covered in this course: Project Chartering Opportunity Clarification Issues Logging and Decision Processing Client Relationship Management Insight Networking Brainstorming Techniques Managing Innovation Limits Value Capture Strategies
Syllabus