Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally.
Athena Title
Principles of Marketing Honors
Equivalent Courses
Not open to students with credit in MARK 3000, MARK 3000E, MARK 3001, MARK 3001E, MARK 3001H
Non-Traditional Format
Honors students meet for additional break-out sessions.
Prerequisite
(ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H) and permission of Honors
Pre or Corequisite
(FINA 3000 or FINA 3000E or FINA 3000H) and (MGMT 3000 or MGMT 3000E or MGMT 3000H)
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will define and explain the marketing concept and related terminology.
Students will explain the importance of target markets and understand segmentation and positioning.
Students will understand and be able to apply the elements of the marketing mix.
Students will explain the importance of and the basic methodologies of marketing research
Students will know the differences between domestic and international marketing environments and understand how strategies need to be adjusted.
Students will identify and appropriately respond to ethical issues faced by marketing managers.
Topical Outline
Marketing Environment including current demographic and economic data
