Course Description
The internship is a job consisting of at least 200 hours that will provide the student with the opportunity to learn and apply marketing concepts. Internships must have prior approval by the marketing department, ensuring that the learning experience be equivalent to that of an upper-level marketing course.
Athena Title
Marketing Intern Cooperative
Equivalent Courses
Not open to students with credit in MARK 4800H
Non-Traditional Format
This course is designated for undergraduate internship and does not meet formally.
Prerequisite
(MARK 3000 or MARK 3000H or MARK 3000E) and permission of department
Semester Course Offered
Offered every year.
Grading System
S/U (Satisfactory/Unsatisfactory)
Course Objectives
This course is designed to reinforce classroom theory, offer practical experiences, on-the-job training and exploration of career opportunities in the marketing or sales industry. This course fulfills the following specific objectives: • To help students compete more effectively in the job market. • To enable students to put into practice material learned in business courses as preparation for a career in the marketing and sales industry. • To enable students to evaluate realistically a decision to enter the field of marketing or sales. • To provide students with the opportunity to improve their professional skills while gaining an understanding of the structure and operation of a marketing or sales organization. Practical Experience Paper (Internship Paper) Each student is to keep a detailed journal of their internship experience, focusing on how the job relates specifically to marketing and/or sales concepts covered in marketing classes. At the end of the internship, the student is to submit a practical experience paper, developed primarily based upon the journal, which covers the following topics: • Brief description of job duties. • Discussion of how each major job duty relates to and reinforces marketing concepts covered in coursework. • Discussion and evaluation of things that the company did well from a marketing perspective. • Discussion and evaluation of things that the company did not do well from a marketing perspective. • Discussion of what you learned about Marketing.
Topical Outline
Specific topics covered during the internship will vary depending upon the assigned internship position. In all cases, however, the learning experience must be equivalent to that of an upper level marketing course, as determined by the internship instructor. Internship opportunities that fall short of this criterion will not be approved, even though they might still be: interesting, beneficial, and/or a good experience for the student.