Course Description
Emphasis is on immersion, interaction, and engagement with industry professionals. The experience is designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Weight is placed on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that
of undergraduate students. Not only will graduate students be
assigned more readings and additional projects, they will also
be graded with higher expectations than undergraduate students.
Specifically, graduate students will be assigned an additional
research or applied project depending on the discretion of the
instructor. Research projects may involve secondary research
reviews and synthesis, whereas primary research studies will
involve collection and analysis of data. Applied projects will
consist of an original professional-level project delivered as
a written report and/or oral presentation.
Athena Title
Advertising/PR Field Study
Non-Traditional Format
This is a domestic field study course, with lectures and meetings with professionals scheduled during the entire session. It will meet 6-7 hours/day (including travel time) from Monday-Friday. Generally there is one hour of lecture/day and 5-6 hours of meetings, events, and activities. A minimum of 750 minutes per credit hour.
Prerequisite
Permission of department
Grading System
A - F (Traditional)
Course Objectives
Students will learn to pursue specialized advertising and/or public relations experiences not available through regular courses. Depending on the topic chosen for advanced study, the field study could contribute to any or several of the department’s educational outcomes.
Topical Outline
Outline would vary with the topic chosen for a given course.