Course Description
Introduces advertising students to major issues in history, law, and ethics, while providing an overview of the industry and practice.
Athena Title
AD FOUNDATIONS
Equivalent Courses
Not open to students with credit in ADPR 3100
Semester Course Offered
Offered fall
Grading System
A - F (Traditional)
Course Objectives
Upon successful completion of this course, students will be able to define advertising; demonstrate understanding of its history, law and ethics; understand planning processes, including research, action plans, communication, and evaluation; demonstrate mastery of basic message strategies and tactics; and develop a critical perspective on the responsibilities of the practice and its place in society.
Topical Outline
Advertising as an industry and field of academic inquiry History of advertising Strategic planning for advertising Campaign research and evaluation Legal constraints on and privileges of the practice Ethics and social responsibility Multicultural audiences and practitioners Advertising strategies and tactics Media planning Areas of practice
Syllabus