Course Description

Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.

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Athena Title

Promo Pub Tech MBUS

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Prerequisite

First year student standing

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Semester Course Offered

Offered fall and spring

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Grading System

A - F (Traditional)

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Student Learning Outcomes

• By the end of this course students will be able to understand the differences between public relations, publicity, promotion, advertising, and marketing.
• By the end of this course students will have mastered how to effectively pitch a story to members of the media and press.
• By the end of this course students will understand effective strategies for tour, festival, and concert promotion.

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Topical Outline

• The basics of a press campaign
• Tour press and promotion
• Music festivals: Marketing and publicity
• Ethics in music and marketing
• Social media marketing
• Merchandising as publicity
• Radio promotion
• Music documentary films as promotion

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Syllabus

Select Faculty / Instructor to download syllabus:   Lowery, David   Rieger, Andrew (3100)

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