Targeted to students interested in creating and growing their own
retail business. This course is approached from a business
perspective by combining the practical realities of creating and
running a retail business through the operation of Couture a la
Cart with the imaginative process that only successful
entrepreneurs can cultivate.
Athena Title
Retail Entrepreneurship
Prerequisite
TXMI 3210 or TXMI 3210E or permission of department
Pre or Corequisite
TXMI 5240/7240 or TXMI 5240E/7240E or TXMI 5250
Grading System
A - F (Traditional)
Student learning Outcomes
Students will demonstrate the knowledge and skills to implement and sustain a business concept, Couture a la Cart on the UGA campus.
Students will compare and contrast the successes and challenges of past iterations of CALC to inform decision making and set realistic goals.
Students will act as a CALC employee working individually and cross-functionally in a team environment.
Students will understand the necessity of vulnerability, risk taking, and failure as components of innovation and critical problem solving.
Topical Outline
• Entrepreneurial endeavors and job responsibilities
• Metrics of success, mission statement, entrepreneurial vision
• Consumer analysis and budget proposals
• Product mix, procurement, and vendor relations
• Location analysis, permissions, and golf cart preparation
• Marketing and merchandising
• Go to market, selling season and ongoing analysis
• Concluding selling, vendor payouts, budget finalization, and final reporting
Institutional Competencies Learning Outcomes
Creativity & Innovation
The capacity to combine or synthesize existing ideas, images, or expertise in original ways and the experience of thinking, reacting, and working in an imaginative way characterized by innovation, divergent thinking, and risk taking.
