Course Description
Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, and chi-square tests to address market research problems.
Athena Title
Intro Stat MR
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Application of probability and basic statistical methods to marketing research problems. The students will be introduced to the basic concepts of probability and statistics. They will be able to use statistical tools such as analysis of variance, regression, chi-square tests to address market research problems.
Topical Outline
Probability Distributions Statistical inference Hypothesis testing Analysis of Variance Regression Chi-Square tests