Course Description
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Athena Title
MR Project I
Non-Traditional Format
This course will meet the second half of fall semester.
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
S/U (Satisfactory/Unsatisfactory)
Course Objectives
Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. The course prepares the students to identify and define the problem, design and the scope of the research, execute, analyze and report the results.
Topical Outline
Identify research problem Design research project Analysis plan Project report writing Presentation
Syllabus