Course Description
A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken.
Athena Title
MR Project II
Non-Traditional Format
This course will meet the first half of spring semester.
Prerequisite
MARK 7250
Semester Course Offered
Offered every year.
Grading System
S/U (Satisfactory/Unsatisfactory)
Course Objectives
A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. The course prepares students to identify and define the problem, design and the scope of the research, execute, analyze and report the results.
Topical Outline
Identify research problem Design research project Analysis plan Project report writing Presentation
Syllabus