Course Description
Theoretical and practical approaches to advertising, public relations, and related communication fields. Emphasis is placed on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that
of undergraduate students. Not only will graduate students be
assigned more readings and additional projects, they will also
be graded with higher expectations than undergraduate students.
Specifically, graduate students will be assigned an additional
research or applied project depending on the discretion of the
instructor. Research projects may involve secondary research
reviews and synthesis, whereas primary research studies will
involve collection and analysis of data. Applied projects will
consist of an original professional-level project delivered as
a written report and/or oral presentation.
Athena Title
AD/PR STUDY ABROAD
Non-Traditional Format
This is a study abroad course, with lectures and meetings with professionals scheduled during the session. Contact hours will meet or exceed minimal credit requirements but will vary due to the nature of the location, topic, and purpose of the study abroad program. Generally there are lectures, meetings, events, field assignments/trips, and activities.
Prerequisite
Permission of department
Grading System
A - F (Traditional)
Course Objectives
Students will pursue specialized advertising and/or public relations and mass communication experiences not available through regular courses. Depending on the topic chosen for program, the study abroad could contribute to any or several of the department’s educational outcomes.
Topical Outline
Outline will vary with the topic chosen for a given course.