Course Description
Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research.
Athena Title
SEM MKT MANAGEMENT
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Contact the instructor for specific course objectives and learning outcomes.
Topical Outline
Contact the instructor for topical outline for this course.
Syllabus