Course Description
Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.
Athena Title
SEM BUYER BEHAVIOR
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Contact the instructor for specific course objectives and learning outcomes.
Topical Outline
Contact the instructor for topical outline for this course.
Syllabus