Course Description
Quantitative models used to investigate consumer behavior and attitudes, marketing strategies, and market structures.
Athena Title
MARKETING MODELS
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
This is a Ph.D. seminar course that introduces empirical marketing models using deductive mathematical analysis and inductive statistical reasoning. The objective is to learn to apply state-of-the-art estimation methods and critically evaluate the empirical methodologies in the marketing literature. The course should help students recognize, understand, and evaluate empirical modeling techniques used to describe and predict marketing phenomena.
Topical Outline
Choice Models Promotional Mix Models, Brand Switching Models, Competitive Response Models Survival Analysis Social Network Analysis Time-series and Panel Data Models Marketing-Finance Models Non-parametric Methods Introduction to Empirical Industrial Organization
Syllabus