Course Description
Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students.
Athena Title
Principles of Marketing
Equivalent Courses
Not open to students with credit in MARK 3001, MARK 3001H, MARK 3000, MARK 3000E, MARK 3000H
Non-Traditional Format
This course will be taught 95% or more online.
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
- Students will define and explain the marketing concept and related terminology.
- Students will explain the importance of target markets and understand segmentation and positioning.
- Students will understand and be able to apply the elements of the marketing mix.
- Students will explain the importance of and the basic methodologies of marketing research.
- Students will know the differences between domestic and international marketing environments and understand how strategies need to be adjusted.
be adjusted.
- Students will identify and appropriately respond to ethical issues faced by marketing managers.
Topical Outline
- Marketing Environment, including current demographic and economic data
- Marketing Ethics, including AMA code of ethics
- Introduction to marketing research
- Buyer Behavior
- Target Marketing and Segmentation
- Product issues
- Pricing issues
- Promotional issues
- Place issues
- International Marketing
- Services Marketing
- Marketing Planning
- Online Marketing Issues
