Strategies for Effective Public Health Communication
HPRB 5310
3 hours
Strategies for Effective Public Health Communication
Course Description
Practical introduction to public health communication, from individual interactions to societal outreach. Designed for future professionals in marketing, media, journalism, law, and healthcare, it equips students with the knowledge to apply effective strategies across diverse fields, enabling them to address real-world health challenges.
Athena Title
Strat for Effect Pub Hlth Comm
Equivalent Courses
Not open to students with credit in HPRB 5310E, COMM 4610, HPRB 4610, COMM 6610, HPRB 6610
Prerequisite
HPRB 3010 or HPRB 3010E or HPRB 3020 or HPRB 3020E or HPRB 3020S or permission of department
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Student learning Outcomes
Students will be able to describe the role of health communication in public health promotion.
Students will be able to describe strategies and tactics used in health communication.
Students will be able to explain the process for creating effective health communication.
Students will be able to create informational and persuasive communications.
Students will be able to integrate health literacy concepts in all communication and marketing initiatives.
Students will be able to critically evaluate health communication messages and campaigns.
Students will be able to propose recommendations for improving communication processes.
Students will be able to identify potential career path in health communication.
Students will be able to apply principles of communication to any public health profession.
