Course Description
Prepares students for the 21st century by developing their knowledge and understanding of the global marketplace. It examines the cultural, social, legal, political, financial, and geographic dimensions of the global marketplace. Concepts, tools, and theories related to the global marketplace will be investigated and applied.
Athena Title
UNDRSTND GLOBAL MKT
Equivalent Courses
Not open to students with credit in WFED 8050E
Grading System
A - F (Traditional)
Course Objectives
Students will: 1. Examine the scope and functions of the global marketplace. 2. Explore the changes, challenges, and opportunities associated with the global marketplace. 3. Discuss social responsibility and ethics as it relates to the global marketplace. 4. Investigate global marketplace environments. 5. Research global marketplace cultures and behaviors.
Topical Outline
1. A conceptual overview of global marketing. 2. Social responsibility and ethics in the global marketplace. 3. Global trade, cultural, political, and legal environments. 4. Global marketplace research. 5. Emerging markets. 6. Market entry strategies. 7. Global product, communications, distribution, promotions, and pricing decisions. 8. Managing the process of globalization.