Course explores the application of message design principles to the development of instructional materials. Iterative design, including user testing, is emphasized to refine and enhance instructional effectiveness. Key principles related to memory, perception, concept learning, attitude change, and learner engagement are integrated to create user-centered instructional communications.
Athena Title
Intro Message Design
Equivalent Courses
Not open to students with credit in EDIT 6210
Non-Traditional Format
This course will be taught 95% or more online.
Prerequisite
EDIT 6200 or EDIT 6200E
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student learning Outcomes
At the end of the course, students will be able to identify message design principles as they apply to “good” design.
At the end of the course, students will be able to identify, describe, and differentiate among major message design principles, and cite their origins and applications.
At the end of the course, students will be able to apply design principles to practical application exercises.
At the end of the course, students will be able to use proper evaluation techniques – including qualitative and quantitative methods, analytics, user-testing, etc. – to examine the effectiveness of instructional message design.
At the end of the course, students will be able to critique media materials by applying message design principles.
At the end of the course, students will be able to develop adaptable message design strategies that leverage iterative design principles for continuous improvement in practical applications.
