Course Description
Identify key tasks involved in creating a successful business plan and explore different ways to accomplish each task. The primary course activity is the preparation of a business plan for a “prospective” new venture.
Athena Title
Dev Successful Business Plans
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Course Objectives
This course has two major objectives: •To develop a feasibility analysis and business plan for a prospective venture that you would like to start within five years of graduating from UGA. •To complete (for your prospective venture) the various technical formalities associated with starting a venture.
Topical Outline
The following topics are covered in this course: • Venture Ideas and Group Formation • Group Formation and Project Plans • Project Plans and Schedules • Product Concept Augmentation • Venture Concept Feasibility Reviews • Venture Concept Feedback • Target Market Identification • Marketing Research for Your Venture • Customer Value Creation • Competitor Profiles and Sustainable Advantages • Patents, Trademarks, and Copyrights • Effective Marketing Strategies • Effective Operations Strategies • Venture Concept and Process Evaluations • Venture Progress Feedback • Evaluating Business Plans • Effective Financial Strategies • Financing Your Venture • Evaluating Business Plans: A Venture Capital Perspective • Structuring Your Venture’s Deal • Valuing Your Venture Over Time • Making Effective Presentations • Legal Forms of Organization • Dealing with Crises: Bankruptcy, Liquidation, Workouts, etc. • Effective Project Presentations • Packaging Your Plan Effectively • Handling
Syllabus