Course Description
Introduces social network analysis to graduate students, emphasizing its theoretical and methodological foundations. The course identifies key network concepts and principles; examines data collection, measurement, and related software; and investigates applications in a wide range of communications- related areas, including news, health and political communication, advertising and public relations.
Athena Title
Social Network Analysis
Equivalent Courses
Not open to students with credit in JRMC 7250
Prerequisite
Permission of department
Grading System
A - F (Traditional)
Course Objectives
Students will become familiar with contemporary research on network analysis and will be able to use that knowledge to pursue an independent research agenda on network theory, problems, and applications. Students are expected to create a theoretical and conceptual framework for their research, operationalizing these concepts, collecting data and analyzing it accordingly. Students are expected to complete a first rough draft of a complete conference paper by the end of the semester.
Topical Outline
1) General Network Theory 2) Social and Communication Network Theory 3) Current Research on Social and Communication Networks 4) Research on Social and Communication Network Applications 5) Research Designs for Social and Communication Network Analysis 6) Terms and Operational Definitions of Network Constructs 7) Data Collection Techniques for Digital Communication Network Analysis 8) Analytic Techniques for Examining Digital Network Data
Syllabus
Public CV