Course Description
Students will learn about the types and practices of digital and social advertising and public relations strategies. Attention is given to evaluating these strategies, their role and uses, audience targeting, message design, and evaluation. Topics include mobile, community management, advergaming, viral videos, SEO/SEM, and privacy, metrics, and ethical issues.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that
of undergraduate students. Not only will graduate students be
assigned more readings and additional projects, they will also
be graded with higher expectations than undergraduate students.
Specifically, graduate students will be assigned an additional
research or applied project depending on the discretion of the
instructor. Research projects may involve secondary research
reviews and synthesis, whereas primary research studies will
involve collection and analysis of data. Applied projects will
consist of an original professional-level project delivered as a
written report and/or oral presentation.
Athena Title
Digital and Social Comm Strate
Equivalent Courses
Not open to students with credit in ADPR 5760E or ADPR 7760E
Prerequisite
(ADPR 3110 or ADPR 3110E) and ADPR 3120 and permission of department
Grading System
A - F (Traditional)
Student Learning Outcomes
Topical Outline
Syllabus