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Music Artist Management and Development


Course Description

A study of issues related to the personal management and career development of musical artists, including building the artist’s support team, contract negotiation, revenue generation and management, press relations, and marketing through image and branding.


Athena Title

Artist Management


Prerequisite

Permission of department


Semester Course Offered

Offered every year.


Grading System

A - F (Traditional)


Student learning Outcomes

  • By the end of this course, students will be able to understand the ways in which artist managers work to advance an artist's career, including establishing a clear career plan for the artist.
  • By the end of this course, students will be able to understand the roles and functions of the artist support team and how the artist manager coordinates them all to work together effectively.
  • By the end of this course, students will be able to develop an understanding of how and where artist managers discover new talent and connect with artists that they work with.

Topical Outline

  • Building the artist's team
  • Developing a touring base
  • Music merchandise
  • Developing an artist in the press
  • Publishing deals for songwriters
  • Social media
  • Signing with a record label vs. a more DIY method

Syllabus


Public CV