Course Description
A study of issues related to the personal management and career development of musical artists, including building the artist’s support team, contract negotiation, revenue generation and management, press relations, and marketing through image and branding.
Athena Title
Artist Management I
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
Students will learn the challenges, functions, and responsibilities of an artist manager in the modern music industry. A student who excels in this course should be capable of managing a beginning artist or assisting a professional manager with a more experienced artist.
Topical Outline
1. Building the artist's team 2. Developing a touring base 3. Music merchandise 4. Developing an artist in the press 5. Publishing deals for songwriters 6. Social media 7. Signing with a record label vs. a more DIY method
Syllabus