UGA Bulletin Logo

Economic Analysis of Sport

Analytical Thinking
Social Awareness & Responsibility

Course Description

Economic analysis of aspects of the sports industry e.g., incentives that influence actions of players, teams, leagues, and governments; economic impact of teams and special events; analytic tools for the sports industry.


Athena Title

Economic Analysis of Sport


Prerequisite

ECON 2105 or ECON 2105H or ECON 2105E or ECON 2106 or ECON 2106H or ECON 2106E


Semester Course Offered

Offered fall and spring


Grading System

A - F (Traditional)


Student learning Outcomes

  • Students will be able to critically evaluate decisions made by teams, leagues, and players using microeconomic reasoning and evidence.
  • Students will be able to assess the social and economic impacts of public investments in sports—such as stadium subsidies and major sporting events—on taxpayers, communities, and local economies.
  • Students will be able to evaluate fairness and equity within sports labor markets and league structures.
  • Students will be able to analyze and interpret data on sports markets—such as attendance, ticket prices, wages, and team performance—to develop evidence-based insights about market behavior.

Topical Outline

  • Review of economic tools: opportunity cost, supply and demand, elasticity, profit maximization, prisoners' dilemma
  • Objectives of team owners
  • Structure and purpose of a sports league
  • Ticket pricing, television, and other revenue sources
  • Competitive balance as a goal and a justification
  • Team/league relations with players/union: history and recent disputes
  • Market for player labor and player salaries
  • Discrimination in sports
  • Economic impact of teams and special events
  • Public financing of sports stadiums
  • College sports: why the connection, current issues
  • Analytics: roster construction and game decisions
  • Data revolution
  • Recent research on incentives, decision making, dishonesty, discrimination, etc.

Institutional Competencies Learning Outcomes

Analytical Thinking

The ability to reason, interpret, analyze, and solve problems from a wide array of authentic contexts.


Social Awareness & Responsibility

The capacity to understand the interdependence of people, communities, and self in a global society.



Syllabus