Course Description
Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies.
Athena Title
Social Media Marketing Strat
Equivalent Courses
Not open to students with credit in MARK 4450, MARK 4450E, MARK 7550E
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
• Understand current trends and developments in social media. • Know how social media can be used as part of a marketing strategy. • Be familiar with various social media tools and platforms. • Be able to develop a social media strategy. • Be able to measure and evaluate the effectiveness of social media strategies.
Topical Outline
• Social media definition and evolution • Understanding the role of social media in Marketing • Social media tools and platforms • Branding and social media • Using social media to build a customer base • Components of a social media marketing strategy • Measuring the effectiveness of a social media strategy • Social media challenges
Syllabus