A survey of travel and tourism in a global context. Students
will become acquainted with the economic, socio-cultural,
demographic, and environmental impacts that tourism has on the
world community. Special emphasis will be placed on issues
faced by tourism developers in businesses and governments of
all sizes.
Athena Title
Intro to Travel and Tourism
Non-Traditional Format
This course will be taught 95% or more online.
Semester Course Offered
Offered fall, spring and summer
Grading System
A - F (Traditional)
Student Learning Outcomes
By the end of this course, students will be able to define tourism and be able to distinguish recreationists from tourists.
By the end of this course, students will be able to explain how tourism has evolved through time and what the future of tourism looks like worldwide.
By the end of this course, students will know the important role natural and cultural resources play in the competitiveness of tourism destinations.
By the end of this course, students will be able to explain the many different motivations for travel including the various push and pull factors that motivate people to travel.
By the end of this course, students will be able to evaluate the economic, socio-cultural and environmental impacts tourism has across the world and reflect on strategies on how to limit their impacts when traveling.
By the end of this course, students will understand the role of tourism as a vehicle for understanding different cultures and values of places.
By the end of this course, students will learn how to create a detailed, week-long travel itinerary to an international tourism destination, including a review of the country's history, level of tourism development, and visa information.
Topical Outline
1) Introduction and Orientation
2) Tourism Perspectives
3) History of Tourism
4) Careers in Tourism
5) Tourism Organizations
6) Traveler Transportation
7) Distribution Channels
8) Tourism Attractions
9) Travel and Motivation
10) Culture and Tourism
11) Sociology of Tourism
12) Components of Tourism
13) Measuring Demand
14) Tourism’s Economic Impacts
15) Tourism Policy
16) Tourism Planning
17) Tourism and the Environment
18) Travel Research
19) Tourism Marketing
20) Future of Tourism
Institutional Competencies
Social Awareness & Responsibility
The capacity to understand the interdependence of people, communities, and self in a global society.
