Course Description
Seminar designed to synthesize and integrate many of the theoretical and practical approaches to the study and application of advertising, public relations, and related communication fields. Emphasis is on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
Additional Requirements for Graduate Students:
Evaluation of graduate students differs significantly from that of undergraduate students. Not only will graduate students be assigned more readings and additional projects, but they will also be graded with higher expectations than undergraduate students. Specifically, graduate students will be assigned an additional research or applied project depending on the discretion of the instructor. Research projects may involve secondary research reviews and synthesis, whereas primary research studies will involve the collection and analysis of data. Applied projects will consist of an original professional-level project delivered as a written report and/or oral presentation.
Athena Title
Seminar in ADPR
Equivalent Courses
Not open to students with credit in ADPR 5990, ADPR 5990H or ADPR 7990
Non-Traditional Format
This course will be taught 95% or more online.
Prerequisite
Permission of department
Semester Course Offered
Not offered on a regular basis.
Grading System
A - F (Traditional)
Course Objectives
Students will learn to pursue specialized advertising and/or public relations experiences not available through regular courses. Depending on the topic chosen for advanced study, the seminar could contribute to any or several of the department’s educational outcomes.
Topical Outline
Outline will vary with the topic chosen for a given course.
Syllabus