Students develop crisis analysis, planning, and communication
skills through class discussion, analysis of theories, case
studies, and development of a crisis communication plan.
Students will develop the skills needed to produce or supervise
production of public relations materials needed in crisis
communication. Real-life situations will be discussed and
experienced.
Athena Title
Crisis Communication
Prerequisite
ADPR 5920 and permission of major and permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will understand how to become familiar with a variety of types of public relations crises.
Students will understand how to develop professional analytic skills required in the practice of public relations within the context of crisis communication.
Students will understand how to become familiar with communication theories and practices appropriate to understanding crisis communication tactics.
Students will understand how to learn effective crisis communication as it is applied for organizations in the private and public sectors.
Students will understand how to develop the components of an overall crisis communication plan.
Students will understand how to practice case analysis of former or current crises.
