Course Description
Promoting athletic teams, coordinating and planning corporate sports sponsorships, and working with athletes and managers are all part of sports promotion. This course looks at the role of marketing communications in sports. Media relations, crisis management, advertising and sports sponsorships, contemporary sports writing, and event planning will be studied.
Athena Title
Sports Communication
Prerequisite
(ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
- To provide an overview of the field of sports communications - To provide practical and applicable insight into the world of sports and the media - To learn from the experiences of professionals in the field
Topical Outline
- Intro/History - Print Media Relations - Broadcast Media Relations - New Media - Event Management - Managing Athletes/Coaches - Sports Communication Campaigns - Sports Information - Managing Clients and Developing Strategy - Crisis Management - Media Training - Product Promotion
Syllabus