Course Description
The field and the role of public affairs and advocacy in shaping public policy, legislation, and politics. Career opportunities explored include lobbyist, press secretary, campaign manager, pollsters, among others. Relevant topics include politics and media, ethics, advocacy advertising, and elements of historical campaigns.
Athena Title
Intro Public Affairs Comm
Grading System
A - F (Traditional)
Course Objectives
•To become familiar with the field of public affairs communications •To develop an understanding of the context and capabilities of public affairs communications •To become familiar with public affairs theories and practices appropriate to advocacy •To become familiar with the history of the field •To understand and develop the components of an overall public affairs campaign plan •To consider the ethics of public affairs communications practice
Topical Outline
-Definition and overview of public affairs communication -History and influential campaigns -Roles of public affairs communication -Players and career opportunities in public affairs communications -Ethical considerations -Elements of an advocacy campaign -Role of media and politics -Role of public opinion research -Advocacy advertising -Crisis management and public affairs communications -Influencers, activists, coalitions, and allies -Mobilizing grassroots efforts
Syllabus