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User Experience Strategy


Course Description

Exploration of user experience (UX) design and strategy, focusing on how UX impacts interactive digital media. Students will learn user-centered design, user interface (UI) design, prototyping, and user testing. The course integrates these principles with design thinking to create and evaluate interactive digital products aligned with business goals.


Athena Title

User Experience Strategy


Equivalent Courses

Not open to students with credit in MIST 7540


Non-Traditional Format

This course will be taught 95% or more online.


Semester Course Offered

Offered fall


Grading System

A - F (Traditional)


Student Learning Outcomes

  • Students will explore guiding principles of user experience (UX) design in relation to interactive digital products.
  • Students will review and apply various user-centered design methodologies.
  • Students will create mockups and interactive prototypes to visualize design concepts.
  • Students will implement user-testing methodologies to evaluate design effectiveness.
  • Students will analyze and report on the usability and effectiveness of interactive digital products.
  • Students will integrate UX principles with design thinking to create solutions aligned with business objectives.

Topical Outline

  • Introduction to UX design principles and strategy.
  • User-centered design methodologies and approaches.
  • Prototyping techniques: tools, mockups, and interactive designs.
  • User testing methodologies: planning, execution, and analysis.
  • Applying design thinking to create innovative solutions.
  • Explore UX design principles in the context of emerging technologies.

Syllabus