Course Description
Introduces students to the general notion of digital business strategy and teaches them the management and marketing concepts and procedures that apply to digital business. Specific topics will include principles of digital business, attracting visitors, promotion, distribution, service, pricing, branding, advertising, consumer behavior, measuring effectiveness, societal effects, disintermediation, reintermediation, and strategy implementation. Case studies and projects are used extensively.
Athena Title
Digital Transform Strategy
Equivalent Courses
Not open to students with credit in MIST 7550
Non-Traditional Format
This course will be taught 95% or more online.
Corequisite
MIST 7591 or MIST 7591E
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
Students will learn the basic principles of digital business strategy. The objective is for the student to understand the strategic and tactical considerations in designing, building, and managing digital business.
Topical Outline
1. Principles of digital business transformation 2. Attracting visitors and site promotion 3. Distribution, service, and pricing 4. Branding and advertising 5. Consumer behavior 6. Measuring effectiveness 7. Societal effects 8. Disintermediation and reintermediation 9. Strategy implementation
Syllabus