Course introduces digital business strategy, examining how organizations create value and compete in technology-driven markets. Topics include promotion, distribution, pricing, branding, consumer behavior, analytics, and digital transformation. Students analyze AI's strategic impact on business models, automation, personalization, decision making, revenue models, and ethical implications through case studies and projects.
Athena Title
Digital Transform Strategy
Equivalent Courses
Not open to students with credit in MIST 7550
Non-Traditional Format
This course will be taught 95% or more online.
Corequisite
MIST 7591 or MIST 7591E
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Student learning Outcomes
Students will explain the fundamental principles of digital business strategy and how organizations design, build, and manage digital business initiatives.
Students will analyze strategic and tactical considerations involved in developing digital products, services, customer experiences, and online value propositions.
Students will evaluate how artificial intelligence and other emerging technologies transforms digital business models, including its role in automation, personalization, prediction, and intelligent service delivery.
Students will assess industry disruption driven by AI and other emerging technologies and identify strategic opportunities and risks for organizations across different sectors.
Students will compare and design revenue models for AI-enabled products and services.
Students will examine the legal, ethical, and societal implications of AI and integrate responsible AI practices into digital transformation strategies.
Topical Outline
Principles of Digital Strategy and Business Transformation
Digital Marketing: Attracting Customers Distribution, Service, Pricing, Branding and Promotion
Consumer Behavior in a Digital and AI-Driven Environment
Measuring Effectiveness
Societal Effects of Digital and AI Technologies
Disintermediation, Reintermediation, and AI-Driven Industry Disruption
Strategy Implementation: Roadmapping digital and AI initiatives, Organizational readiness, capability building, and change management
Case studies of digital and AI transformation success (and failure)
