Course Description

This course focuses on the basic steps of new product development: opportunity identification, design, testing, and implementation. Students learn how to read and interpret new product market research. Students are also able to enhance their creativity with research information and idea generating techniques.

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Athena Title

NEW PRD DEV

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Equivalent Courses

Not open to students with credit in MARK 8660

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Prerequisite

MARK 7510

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Semester Course Offered

Offered every year.

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Grading System

A - F (Traditional)

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Course Objectives

After completion of this course, students will gain an understanding of the basic steps of new product development from opportunity identification to design, testing and implementation. They will learn the advantages of fast development. They will also will be able to analyze the root causes of successful and unsuccesful new products. Students will be able to develop and evaluate marketing plans for new product ideas.

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Topical Outline

Opportunity identification Design Testing Implementation Reading and interpreting new product market research Research information techniques Idea generating techniques

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