Advertising and Digital Design for Agricultural Communication
AGCM 3830
3 hours
Advertising and Digital Design for Agricultural Communication
Communication
Creativity & Innovation
Critical Thinking
Course Description
An introduction to print and digital advertising design tailored for the agricultural industry. Students will explore the fundamentals of visual communication, layout, and branding while gaining hands-on experience with relevant software programs. The course integrates creative strategy with technical proficiency to produce impactful print and digital media.
Athena Title
Advertising and Digital Design
Pre or Corequisite
AGCM 3200
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will understand and apply the fundamentals of visual communication, layout, and branding in the context of agricultural advertising.
Students will demonstrate proficiency in using relevant design software to create professional print and digital advertisements.
Students will develop practical skills to design and produce compelling advertisements that effectively promote agricultural products, services, and initiatives.
Students will demonstrate the ability to develop and execute creative strategies for print and digital media in agricultural marketing and outreach, balancing creativity with technical proficiency.
Topical Outline
1. Introduction and Overview
2. Print Media and Its History
3. Introduction to Vector Design
4. Introduction to Design Software
5. Using Design Software for Print Publication
6. Print and Digital Publication and Advertising Strategies in Agriculture
7. Advertising Outlets for Agricultural Communication
8. Integrating Digital Media into Print Publications
9. Preparing Diverse Advertising Components for a Successful Marketing Campaign
10. The Future of Advertising for Agricultural Communication
Institutional Competencies
Communication
The ability to effectively develop, express, and exchange ideas in written, oral, or visual form.
Creativity & Innovation
The capacity to combine or synthesize existing ideas, images, or expertise in original ways and the experience of thinking, reacting, and working in an imaginative way characterized by innovation, divergent thinking, and risk taking.
Critical Thinking
The ability to pursue and comprehensively evaluate information before accepting or establishing a conclusion, decision, or action.
