Course Description
The primary objective of this course is to learn techniques of innovation brainstorming and visualization and to do so in ways that enable executable solutions to business problems and growth. This includes key components of project management: project integration, project scope and scalability management, project time and cost management, quality management, human resource considerations, communications, risk management, and procurement management.
Athena Title
Emerging Media Project Mgmt
Equivalent Courses
Not open to students with credit in JRMC 7011E
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
Our primary objective in this course is to learn techniques of innovation brainstorming and visualization and to do so in ways that enable executable solutions to business problems and growth. This includes key components of project management: project integration, project scope and scalability management, project time and cost management, quality management, human resource considerations, communications, risk management, and procurement management.
Topical Outline
I. What is "blue sky" ideation? Students will become familiar with a disciplined approach to brainstorming and visualization of new ides for digital products, services, and technologies. II. Ideation testing: Students will learn ways to "road test" the growth potential of new ideas. III. Management function in a Project Environment. IV. Planning and Network Scheduling Techniques: Students will learn specific techniques and project management software, including milestone charts, line of balance, program evaluation and review technique (PERT), critical path method (CPM), precedence diagram method (PDM), and graphical evaluation and review technique (GERT). V. Pricing, Estimating, and Cost Control: Students will learn the process of estimating, forecasting, budgeting, monitoring, controlling, analyzing and reporting costs. VI. Trade-off Analysis and Quality Management in a Project Environment: Students will learn how to manage the time-cost- performance triangle of project management and will learn to evaluate the implications of trade-offs when initial plans don't conform to expectations.