Course Description
Branding and marketing are stressed in the context of agricultural and environmental science companies and organizations using Adobe Illustrator to create graphics used in branding and marketing campaigns. Provides greater understanding and appreciation for the importance of brand formation and marketing practices.
Athena Title
Branding and Marketing AGCM
Equivalent Courses
Not open to students with credit in AGCM 3820
Non-Traditional Format
This course will be taught 95% or more online.
Semester Course Offered
Offered summer semester every year.
Grading System
A - F (Traditional)
Course Objectives
- Identify key components of creating an effective brand for an agricultural or environmental science company or organization. - Understand how brands and marketing techniques can be used effectively and the importance of brand identity for agricultural and environmental science companies. - Use Adobe Illustrator to create unique and recognizable branding elements for a company or organization in agriculture and environmental sciences. - Build and execute a brand identity for a company or organization in the agricultural and environmental science industries.
Topical Outline
1: Introduction and Overview 2: Logos and Iconic Evolution of Logos in Agriculture 3: Gestalt Theory and Introduction to Illustrator 4: Branding vs. Logos and Creating Brands for Agriculture 5: Creating a Look for an Ag/Environmental Company and Typography 6: Vector Graphics for use within an Ag/Environmental Company 7: Copyrights, Trademarks, and Legalities of Branding 8: Strategic Integration of Brands within Agriculture 9: Brands and Consumer Perceptions within Marketing of Agriculture 10: Successful Marketing Campaigns 11: Cross-Media Marketing and Dissemination 12: Packaging Marketing Materials and Integration 13: Emerging Trends of Branding and Marketing within Ag/Environmental Sciences 14: Working with the Media for Marketing 15: Marketing Management