Course Description
Processes by which professional change agents influence the introduction, adoption, and diffusion of technological changes. Applicable to those who are responsible for bringing about change.
Athena Title
Theories of Behavior Change
Non-Traditional Format
This course will be taught 95% or more online.
Pre or Corequisite
ALDR 8200 or ALDR 8200E
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Student learning Outcomes
- Upon completion of this course, the student will know the theory and practice of change and will be
prepared to implement and evaluate change processes.
- Students will discuss the nature and complexities of individual and organizational change.
- Students will identify the individual and organizational factors that influence experiences of change.
- Students will compare the similarities and differences among various theories and models of planned change.
- Students will utilize relevant theories or models for leading individual and organizational change.
- Students will formulate a plan to successfully lead a change process.
Topical Outline
- 1. Exploration of Theories
a. Definition
i. Knowledge-deficit model of behavior change
ii. Cognitive dissonance
iii. Personal and organizational change
b. Motives, values, emotion, and behavior change
i. Motivations
ii. Intrinsic satisfaction
iii. Environmental values
c. Major models of behavior
i. Theory of Reasoned Action/Theory of Planned Behavior
ii. Social Learning Theory/Social Cognitive Theory
iii. Technology Acceptance Model (TAM)
iv. Diffusion of Innovations
v. Unified Theory of Acceptance and Use of Technology
- 2. Review and Comparison of Theories
a. Behavior theory presentations and review
b. Discussion of behavior theory presentations
- 3. Application of Theories
a. Communication and social change
b. Technology Adoption
c. Sustainable Development Goals movement
- 4. Synthesis of Behavior Change Theories
a. Theory matrix
b. Behavior change projects
