Course Description
Students will build their expertise in branding and marketing for agricultural and environmental science communication. Utilizing digital design skills, students will create informational media about the agricultural and environmental science fields for the benefit of the public and industry stakeholders.
Athena Title
Adv Design Ag and Env Sci Comm
Pre or Corequisite
AGCM 1200
Semester Course Offered
Offered spring
Grading System
A - F (Traditional)
Course Objectives
Upon conclusion of this course, students will be able to: 1. Effectively communicate the story of agriculture using a variety of media technologies. 2. Strategically design multimedia products for, as well as engage with, consumer audiences on a variety of issues within the agricultural industry. 3. Analyze and critically reflect upon how various audiences perceive information regarding the agricultural industry.
Topical Outline
1: What is digital storytelling? 2: Components of a Compelling Story 3: Audience Analysis – SWOT Analysis of Agricultural Industry 4: Media Channels for Digital Storytelling 5: Conducting the Interview 6: Angles to Consider – Collecting Enough Material 7: Practice Conducting Interviews, Shooting Photos, Collecting Videos, and Artifacts 8: Piecing Together a Storyboard 9: Conduct Interviews, Shoot Photos and Videos, Collect Artifacts 10: Introduction to Final Cut Pro for Editing Media 11: Editing Audio, Adding Background Noise 12: Adding Facts, Figures, and Statistics to Stories 13: Working on Digital Stories 14: Outlets for Publishing and Disseminating Stories 15: Presenting Digital Stories