Course Description

The processes by which managers formulate and implement corporate and business strategies in order to achieve the economic and non-economic objectives of their organizations. The course will integrate the students' knowledge of the basic functional disciplines into a general strategic perspective for managing the whole organization.

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Athena Title

Strategic Management

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Equivalent Courses

Not open to students with credit in MGMT 5400H

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Prerequisite

(FINA 3000 or FINA 3000H or FINA 3000E) and (MGMT 3000 or MGMT 3000H or MGMT 3000E) and (MARK 3000 or MARK 3000H or MARK 3000E) and (MSIT 3000 or MSIT 3000H or MSIT 3000E or BUSN 3000 or BUSN 3000E or BUSN 3000H)

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Semester Course Offered

Offered every year.

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Grading System

A - F (Traditional)

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Course Objectives

Students will gain insight into the roles and responsibilities of general managers in business firms. Students will learn the concepts of strategy and strategic management and provide guidance in applying those concepts to real business situations.

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Topical Outline

The following topics are covered in this course: · Basics of Strategic Management · The Environment and Organization (the OT of SWOT) · Organizational Competencies (the SW of SWOT) · Business Strategy & Competitive Advantage · Corporate, Multi-Business Strategy & Diversification · Strategy Implementation

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