Course Description
Applied strategic management theory for business organizations in dynamic and competitive environments. Strategies for the analysis and development of conditions and resources likely to yield competitive advantage combined with the innovation, change, and behavior management imperatives necessary to sustain such competitive advantage.
Athena Title
STRATEGIC MGT
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
This course introduces the concept of strategic management and provides guidance for applying strategic management principles to dynamic business situations. The perspective of the course is firm-level and normative and so focuses directly on how managers integrate their firms with their environments to produce sustainable competitive advantage.
Topical Outline
Fundamentals of Strategic Management Performance Definition and Measurement Competition: Analysis and Strategy Development Resource Based Analysis and Strategy Development Corporate/Multi-Business Strategies Strategic Implementation Adaptation and Change
Syllabus