Course Description
Issues, concepts, and tools for formulating business and corporate strategies that will enable organizations to achieve their goals and objectives effectively and efficiently. Key concepts include industry evaluation, resource-based strategy, sustainable competitive advantage, experience curve analysis, sensitivity analysis, and key success factor analysis.
Athena Title
BUS & CORP STRATEGY
Prerequisite
Permission of department
Semester Course Offered
Offered every year.
Grading System
A - F (Traditional)
Course Objectives
This course has three primary objectives: - To identify and discuss the major business and corporate strategy issues facing business firms today. - To identify, discuss, and critique the major concepts and tools for analyzing these various business and corporate strategy issues. - To develop skills in the application of these concepts and tools to real world situations.
Topical Outline
This following topics are covered in this course: - Setting Organizational Goals & Objectives - Business Strategy Concepts - Corporate Strategy Concepts - Routes to Strategic Advantage - Strategic Resource Analysis - Market Creation, Evolution, & Segmentation Analysis - Value Added Chain Analysis - Competitor, Substitute, & Strategic Group Analysis - Innovation & Productivity Analysis - Macro-Environmental Analysis - Strategies for New Ventures & Emerging Industries - Strategies for Maturing Industries - Strategies for Fragmented Industries - Strategies for Global Industries - Strategies for Declining Industries - Strategies for Low Share Businesses - Turnaround Strategies - Strategies for Medium Share Firms - Strategies for Industry Leaders - Corporate Diversification Strategies - Creating Organizational Synergies - Corporate Portfolio Strategies - Strategies for Effective Vertical Integration - Strategies for High Technology Companies - Acquisition & Divestiture Strategies - Strategic Leadership