Course Description
Management techniques and strategies required for successful planning, promotion, implementation, and evaluation of sport events.
Athena Title
Sport Event Management
Equivalent Courses
Not open to students with credit in KINS 4840
Non-Traditional Format
This course will be taught 95% or more online.
Semester Course Offered
Offered summer semester every year.
Grading System
A - F (Traditional)
Course Objectives
The student will be able to: 1. Discuss the role and purpose(s) of events in sport-oriented organizations. 2. Describe techniques and strategies required to plan successful sport events. 3. Develop a plan demonstrating knowledge and competencies required to promote, implement, and conduct sport events. 4. Discuss methods for assessing the quality and success of sport events.
Topical Outline
1. Models of global sport event management 2. Developing and implementing the sport event management plan 3. Management of human resources and time 4. Financial administration 5. Sport event leadership 6. Managing vendor contracts 7. On-site management 8. Accommodating special needs 9. Online marketing 10. Risk management: legal and financial safeguards 11. Morality, law, and ethics in sport event management 12. Technology for modern event management
Syllabus