Course Description
The opportunity to learn and apply marketing concepts. Internships require prior approval by the department, ensuring that the learning experience be equivalent to an upper-level marketing course. A scholarly research paper on a marketing topic approved by a faculty advisor is required.
Athena Title
Marketing Intern Cooperative H
Equivalent Courses
Not open to students with credit in MARK 4800
Non-Traditional Format
This course is designated for undergraduate internship and does not meet formally.
Prerequisite
(MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E) and permission of department and permission of Honors
Semester Course Offered
Offered fall, spring and summer
Grading System
S/U (Satisfactory/Unsatisfactory)
Course Objectives
This course is designed to reinforce classroom theory, offer practical experiences, on-the-job training, and exploration of career opportunities in the marketing or sales industry. This course fulfills the following specific objectives: • To help students compete more effectively in the job market. • To enable students to put into practice material learned in business courses as preparation for careers in the marketing and sales industry. • To enable students to evaluate realistically a decision to enter the field of marketing or sales. • To provide students with the opportunity to improve their professional skills while gaining an understanding of the structure and operation of a marketing or sales organization. Honors Internship Paper While the real-world experience of the internship itself is a key outcome for the student, the course requirements extend the learning benefits of the internship. Specifically, the student must write a significant research paper or substantial literature review/analysis (or comparable digital artifact) on a topic that is agreed upon by the student and a faculty advisor. Potential topics could focus on an issue faced by the firm and include a summary of theory, approaches, and best practices; an industry competitive analysis; historical analysis and trends; a cross-cultural or multi-country analysis; or research on a relevant topic such as consumer privacy, category management, or digital marketing trends.
Topical Outline
Specific topics covered during the internship will vary depending upon the assigned internship position. In all cases, however, the learning experience must be equivalent to that of an upper-level marketing course, as determined by the internship instructor. Internship opportunities that fall short of this criterion will not be approved, even though they might still be interesting, beneficial, and/or a good experience for the student.