Sales and merchandising techniques appropriate for agricultural selling and marketing. The psychology of selling, the selling process, spatial marketing strategies, and communication skills are emphasized, as used in agribusiness.
Athena Title
Selling in Agribusiness
Prerequisite
AAEC 2580 or AAEC 2580E or ECON 2106 or ECON 2106E or ECON 2106H
Semester Course Offered
Offered fall
Grading System
A - F (Traditional)
Student Learning Outcomes
By the end of this course, students will be applying principles and practices of personal selling used in marketing products and services.
By the end of this course, students will evaluate and critique agribusiness case studies and communications techniques used to problem solve sales and merchandising issues.
By the end of this course, students will have developed techniques, models, and methods for evaluating spatial and visual decision criteria, advertising and promotion strategies, and customer response.
