Students learn to analyze and use the principles of design,
typography, layout, color theory, and concept development.
Students gain the skills to design messages for particular
audiences and to prepare designs correctly for print, digital,
video, and social environments. Adobe Creative software is used
to produce work for student portfolios.
Athena Title
Foundations of Graphic Comm
Prerequisite
(ADPR 3100 or ADPR 3100E or ADPR 3100H or ADPR 3850 or ADPR 3850E or ADPR 3850H) and permission of major and permission of department
Semester Course Offered
Offered fall and spring
Grading System
A - F (Traditional)
Student Learning Outcomes
Students will understand how to analyze and discuss layout design principles and typographic categories and guidelines.
Students will understand how to identify and define industry terms.
Students will understand how to classify historical and contemporary design processes.
Students will understand how to use and apply software tools for print, digital, and video production.
Students will understand how to prepare images for print and web.
Students will understand how to create original work that displays application of basic design principles, typography, and visual hierarchy in a combination of type and images.
Topical Outline
Introduction
Basic Elements and Principles of Graphic Design
Typography
Design Process
Color
Copyright Basics
Photography
Designing for Web and Social Media
Mobile Video Content Creation and Publishing Basics
