Course Description
Digital technologies are increasingly the foundation for innovation in business processes, services, and customer experiences. Digital innovation is critical to responding to market shifts and to organizational strategies in firms, non-profits, and startups. The course focuses on digital strategy theories and digital innovation impacts on business value across functional areas.
Athena Title
Digital Strategy & Innovation
Semester Course Offered
Offered every even-numbered year.
Grading System
A - F (Traditional)
Course Objectives
There are two objectives of the course. First, the student will obtain a solid grounding in perspectives, methods, and empirical studies on organizational digital strategy and digital innovation. Second, the student will develop a research proposal on this topic. By the completion of the seminar, each student should be able to: 1. Develop an understanding of key concepts, theories, and research streams in Digital Strategy and Digital Innovation and its interdisciplinary nature. 2. Be able to evaluate and critically review academic research on Digital Strategy and Digital Innovation. 3. Develop new ideas and approaches and identify research opportunities that advance research in Digital Strategy and Digital Innovation. 4. Be able to communicate, in oral and written forms, knowledge, ideas, critical evaluations, and individual contributions to the domain of Digital Strategy and Digital Innovation.
Topical Outline
Foundations of Digital Innovation Complements and Contingencies IT-business Alignment IT, Firm Profitability, and Market Value Digital Strategy and Strategic Impact of IT Inter-organizational Digital Business Digital Innovation in Product and Service Development Digital Innovation in Operations Digital Innovation in Marketing Digital Innovation in Finance/Accounting Digital Innovation in HR/Labor Economics Digital Innovation in International Business Frontiers of Digital Business Value
Syllabus